Retired Indian captain Mahendra Singh Dhoni has made a new move in his international retirement life by applying for the trademark of his famous nickname, 'Captain Cool', with the Trade Marks Registry website.
Based on recent news, Dhoni will utilize the trademark for purposes connected with coaching and training services. The application was already approved and was officially published in the Trade Marks Journal on June 16, 2025, a notable step in cementing his personal brand.
Dhoni, who has always been respected for his insurmountable calmness during matches, acquired the moniker 'Captain Cool' while leading India to three significant ICC titles—the 2007 T20 World Cup, 2011 ODI World Cup, and the 2013 Champions Trophy. His composure under pressure not only outlined his career as a player but is now at the core of his brand identity.
Over the past few months, Dhoni has adopted this persona off the field too. A recent ad, where he used his imagination to seamlessly integrate the hit "Thala for a reason" meme with the traditional "Bole jo Koyal", illustrated his out-of-the-box thinking when it comes to marketing and promotions—evidencing that he's as astute off the pitch as he used to be behind the wickets.
The latest recognition of Dhoni’s influence came with his induction into the ICC Hall of Fame, a testament to his enduring legacy in world cricket. The ICC hailed Dhoni for his sharp tactical mind, leadership under pressure, and the transformative impact he had on limited-overs cricket.
During the course of his illustrious global career, Dhoni played 538 games, scored 17,266 runs, and took 829 catches as a wicketkeeper—numbers that point to both his reliability and endurance.
Although Dhoni retired from international cricket in 2020, he continues to play in the Indian Premier League (IPL), wearing the yellow jersey of the Chennai Super Kings (CSK). Even after a temporary retirement, Dhoni made a comeback to captain the team again during the IPL 2025 season after an injury to skipper Ruturaj Gaikwad. Still, CSK had a forgettable season, ending at the bottom of the table.
Dhoni’s individual performance mirrored the team’s struggles—he scored 196 runs in 14 matches, averaging 24.50, with a strike rate of 135.17, a significant drop from the blistering 220.55 he posted in the previous season.
At 43, Dhoni may be past his prime on the cricketing field, but his off-field ventures—including the trademarking of Captain Cool—signal that he remains a powerful figure in both cricket and commerce.
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